Today the NAACP news reported on a major issue of discrimination in the advertising industry in New York. Bias against African-American professionals was found in pay, hiring, promotions, assignments, and other areas.
Out of this study the Madison Avenue Project was created. The Madison Avenue Project was created in 2008 to address the discrimination issue.
"The Madison Avenue Project is designed to send a special wake up call to the advertising industry," Ciccolo added. "It's time for Madison Avenue to wake up to civil rights and to the meaningful inclusion of African Americans in this highly segregated industry."
The study, entitled "Research Perspectives on Race and Employment in the Advertising Industry," was conducted by a leading research firm, Bendick and Egan Economic Consultants.
Below is their findings:
Overall, the findings reveal that racial discrimination is 38 percent worse in the advertising industry than in the overall U.S. labor market, and that the "discrimination divide" between advertising and other U.S. industries is more than twice as bad now as it was 30 years ago.
Specific findings include:
Black college graduates working in advertising earn $.80 for every dollar earned by their equally-qualified White counterparts;
Specific findings include:
Black college graduates working in advertising earn $.80 for every dollar earned by their equally-qualified White counterparts;
Based on national demographic data, 9.6 percent of advertising managers and professionals should be African-Americans. The actual percentage in 2008 is 5.3 percent, representing a difference of 7,200 executive-level jobs;
About 16 percent of large advertising firms employ no black managers or professionals, a rate 60 percent higher than in the overall labor market;
Black managers and professionals in the industry are only one-tenth as likely as their White counterparts to earn $100,000 a year;
Blacks are only 62 percent as likely as their white counterparts to work in the powerful "creative" and "client contact" functions in advertising agencies;
Eliminating the industry's current black-white employment gap would require tripling its Black managers and professionals.
The Madison Avenue Project is led by the NAACP and attorney Cyrus Mehri, of Mehri & Skalet, PLLC, who has won several multi-million dollar discrimination settlements
"Today we are sending a message to the advertising industry: this conduct is unacceptable and must change," Mehri said today.
The NAACP also plans to circulate the report not just to its members, but also to Fortune 100 companies to urge them to stop aiding and abetting widespread discrimination by this industry.
Come on Advertising Industry...its 2008..Keep Up!
Posts
2 comments:
I am sure that this is not the only industry that is still experiencing discrimination...will this ever end?
I worked in Advertising for a few months and noticed instantly that every manager, account supervisor or exeutive period was not African-American. Actually the only African-American besides myself was our receptionist :(
But you are right Socialite. Other industries are still experiencing discrimination.
I believe it will end!! When? is my question
Post a Comment