So, you say you want to work in advertising...
Many people see the advertising industry as funny commercials, cool office space and plenty of drinking during work hours. While much of this is true, there are a few things to keep in mind if you’re trying to “keep up” in the world of advertising.
· Sometimes it’s not about what you are capable of doing; it’s about what needs to be done. Starting off in advertising, you usually don’t get to pick all of the cool assignments or go to all of the Client meetings. You’ll likely find yourself working on competitive analysis and managing the client’s budgets and billing. You’ve got to crawl before you walk. Always find ways to make contributions that will help your team. Don’t get so caught up in your capabilities that you overlook what your team truly needs from you.
· Be prepared to work hard and work often. Although advertising agencies tend to have relaxed atmospheres and jean and sneakers are totally acceptable as workplace attire, don’t be fooled. We still work hard and often to deliver the best work for our Clients. We’re no strangers to all-nighters; similar to studying for final presentations in the college days. Don’t be alarmed – sometimes there’s a bottle of wine to keep you company.
· To truly excel in advertising, you have to get out and experience life, music, culture and people. Great advertising is about being able to connect with people in relevant ways. So you have to know your audience: their likes and dislikes and what keeps them motivated.
· Stay on top of new innovations in the digital and social networking space–this is the future.
·If you’ve never had an internship at an advertising agency, GET ONE! This is the best way to test drive agency life.
(This weeks tips are from Atalie Short, McCann Erickson)