Keeping Up: Usher's New Look

Guess who is helping our youth "Keep up"? It's Usher and he is giving our youth a "New Look" again in 2009!

"The organizations approach is to provide young people with a new look on life through education and real-world experiences. We build upon their interest in athletics, music and entertainment.

We created Camp New Look as a vehicle to accomplish this. Through Camp New Look, we are creating new paths of entry and opportunities to learn and improve skills and are supporting the growth and success of young people from disadvantage circumstances.

We're breaking a vicious cycle that can only be snapped with jobs. So, we're also working hard to make sure participants in New Look get the support they need to not only get the skills for a job in sports and entertainment, but get the chance to actually start their career."

Breakdown of the Youth Program:

- Ages 12-24

- Focus on Sports and Entertainment

- emphasis on the business and entrepreneurial aspects of these industries

- includes internships, mentoring, and shadowing opportunities designed to career track them into key positions in the Sports and Entertainment industries.

-Usher's uCast Series: An Educational Podcast Series
Usher’s New Look is using e-learning as a way to expand the number of youth served and impacted by it’s core mission.

Through this multi-media approach, New Look can expose and inspire millions of disadvantaged youth to explore corporate careers in the sports and entertainment industries.


-Ultimately, each uCast episode is an asset to be used with a professionally developed curriculum and lesson plans. Usher’s celebrity presence in each episode will inspire and motivate viewers, while the performance based content of the curriculum and lesson plans are designed to engage them in developing business and entrepreneurial skills including marketing, financial literacy and strategic thinking.


I truly love seeing celebrities use their money is ways that really impact the community. It especially touches my heart when there are programs that are designed to inspire and teach our youth. Usher's approach touches on many areas that are key to improving the future of the younger generations. Take some time to look more into the "New Look" program! Use this as an example of something you might want to start.

Thanks for "Keeping Up" Usher!

http://www.ushersnewlook.org/