
Name: Amber Lee
Age: 27
Industry: Pet Fashion
Location: New York City
College: Fordham University
I am “Keeping Up” because I am a MOGUL
What I actually do is: Own and operate a line of high-end dog collars, clothes and accessories. I handle everything but the manufacturing of the products. I handle the designs, materials, marketing, pr, events, sales and business development. I manufacture my items in Seoul, Korea, but I’m working on bringing half of the production to the US.
I look up to Ralph Lauren and Donna Karen in the fashion industry because of their strategic and successful business models. Both Lauren and Karen offer premium lines, but also offer sub-lines with more affordable designs. They target an affluent customer base, but offer less-expensive, sportier items to cater to their more price conscious customer base. I look to people in fashion to be inspired and take Kane & Couture beyond a pet fashion brand to a pet and owner lifestyle brand.

My first job was: planting flowers on Belle Isle in my hometown, Detroit, Michigan. I was 14 and eager to make my own money.
My first job out of college was: I worked full-time in college for 107.5 WBLS and 1190 AM WLIB assisting the Director of Marketing and Promotions and the Programming Director. When I graduated, I went on to work for Frontline Marketing, managing the National Marketing and Promotions campaign for Martell Cognac and assisting with the National Marketing and Promotions for Seagram’s Gin.
Biggest Career Move: In May of last year, I left my job at my marketing job at FIJI Water and ended contracts with my largest clients to focus on my dream of building Kane & Couture. Making Kane & Couture my priority really made things come together faster for me. My biggest step was traveling to Korea and deciding to do my manufacturing there.
My Favorite type of dog is a Shih-tzu/Maltese mix because that’s what my dog Kane is and I LOVE him. He’s like a little person!
My Best quality is my confidence in my ability to succeed.
My Worst quality is…I wouldn’t call it a quality, but I’m working on improving my promptness.
People might be surprised to know that I’m a nerd and I love to cook.
I hate that people think that I’m some spoiled rich girl whose daddy must have given her the start up money. I have always had dreams of being a successful business owner and I’ve been preparing myself since high school. I purposely took jobs and internships that would give me the skills I needed to start and maintain a business. I busted my butt, sacrificed, and saved money for years to afford start-up costs and when I was ready, I did it.
Latest reads: Russell Simmons “Do You,” and Susan Shumsky’s “Miracle Prayer.”
Blogs/websites I follow: Reuters, Imkeepingup, Pawsible Marketing, Buzz Marketing.
Magazines I read: I love Magazines! I read: Inc, Entrepreneur, Black Enterprise, Forbes, Money Magazine, Uptown, Giant, and Pet Age on a regular basis.
The best thing about what I do is that I’m following my dreams and it’s working!
Quote you live by: “Go Confidently in the Direction of Your Dreams. Live the Life You’ve Imagined.”- Thoreau
What advice do you have for people trying to “Keep Up” in your industry? Figure out what you like and what you’re good at. Use that to determine what your focus will be. Crystallize your thinking, develop a set of goals, write them down, tell people, and work towards them. Don’t give up if it’s what you really want. There are no failures when you’re doing what you love. There are just lessons in how to do things better. Always persevere and be open to improvement.
Amber Lee is "Young and Keeping Up"
Visit my online boutique at
http://www.kaneandcouture.com/Follow me on Twitter @KaneandCouture and @AmberKane
www.facebook.com/AmberKanee:
Amber@KaneandCouture.comI can be reached at 877-KANE-670 (526-3670)
photos by Selena Singleton